The dream is this: a sustainable economic system where there is rapid progress and at the same time a global environment that is protected for future generations to come. That is the vision of this site. We offer a unique and practical perspective that's consistent and fully covering vehicles and technologies that takes environmental performance into account.

This is derived from our belief that automobiles and the environment are not mutually exclusive. In other words, when armed with the right information, drivers can and increasingly will choose vehicles offering the function and features they desire and at the same time have a lesser environmental impact.

Our mission is to inform and entertain while also encouraging learning of the interesting and environmentally positive vehicles in new car showrooms today, and those that are still in the developmental pipeline. Environmental thinking is always part of the information presented in this website. Green technology presentations here will always focus on the vehicles that move us together with their important features that speak to our environmental sensibilities.